Job Description

Event Marketing Manager

Samba is an AI-powered media intelligence company on a mission to give marketers the complete picture of their audiences. Our AI indexes media consumption across millions of smart TVs and 2.5 billion web pages, combining that data with third-party signals through the Samba Knowledge Graph, a map of the real interests, behaviors, and purchase intent of 1.5 billion user profiles globally. Brands, agencies, publishers, and platforms use Samba to make smarter decisions across every stage of the marketing funnel.

Samba is seeking a highly organized and detail-oriented Event Marketing Manager to join our Marketing team. This role will support the planning and execution of our in-person and virtual events, including Samba-hosted experiences, industry events, participation in major tentpoles (CES, Cannes Lions, etc.), partner activations, and webinars. The Event Marketing Manager will work closely with our Events Lead and cross-functional teams to deliver exceptional, brand-defining experiences that drive engagement, strengthen relationships, and elevate Samba in the market.

What You'll Do

• Plan and manage events end-to-end partner with the Events Lead to manage timelines, budgets, vendors, venues, catering, AV, shipping, travel, onsite staffing, and production details across Samba-hosted events, industry events, and sponsorship activations.
• Scale webinar programming collaborate with Events Lead, marketing insights, demand gen, and partners to grow the number of webinars produced. Manage planning and promotion to flawless production to expand our audience and generate new leads.
• Coordinate sponsorships and partnerships manage contract execution, deliverables, and ensure brand visibility and fulfillment of benefits.
• Drive cross-functional alignment collaborate with Marketing, Sales, Product, and Creative teams to align event and sponsorship goals with business objectives, branding, collateral, and executive participation.
• Execute seamless experiences oversee onsite and online delivery, manage guest lists, RSVPs, registration, customer/partner communications, and act as point-of-contact for vendors, speakers, sponsors, and attendees.
• Manage audience engagement build and maintain invitee lists, ensure accurate outreach and follow-up, and support executive participation in panels, speaking slots, and networking opportunities.
• Event Communication and Promotion Strategy support the creation of event communications and collaborate on promotional strategy for events (in partnership with demand generation and sales teams) to meet registration and attendance goals, and follow ups, leveraging tactics such as email marketing, social media, and paid advertising
• Measure and optimize performance track KPIs including attendance, engagement, meetings, MQLs, influenced and attributed revenue, budget spend, and ROI. Provide post-event reporting, insights, and lead capture to improve future investments.

Who You Are

• 24 years of experience in event coordination, preferably in technology, advertising, or media.
• Demonstrated success in supporting all aspects of event marketing across webinars, in-person events, and virtual events.
• High energy with an eye for details and a passion for organizing world-class experiences
• Strong project management and organizational skills, with the ability to juggle multiple deadlines.
• Excellent written communication and collaboration skills able to work effectively across teams and with senior stakeholders.
• Experience with social media platforms (Facebook, Instagram, LinkedIn, X) for content creation and event promotion
• Familiarity with webinar production platforms (e.g., Zoom) for scheduling, producing, and recording webinars
• Basic understanding of email marketing and CRM tools (familiarity with HubSpot and Salesforce is a plus)
• Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint) and Google Workspace
• Experience with AI tools for developing content, ideas, and research (e.g., ChatGPT, Perplexity, Gemini)
• Experience working in Canva is a plus
• Willingness to travel for major events.
• Creative problem-solver with a proactive, hands-on approach.

What We Offer

• Opportunity to help shape high-visibility events and sponsorships at the center of the media, data, and technology ecosystem.
• Exposure to industry leaders, top-tier partners, and global stages.
• A collaborative and fast-moving team environment with room to grow your career.

Samba TV expects to offer a base salary between $80,000 - $90,000 USD per year for roles to be performed in New York or California; actual base salary offered will depend on various factors including but not limited to location, experience, and performance. Base salary is just one component of Samba TV's total compensation package for employees. Other rewards may include an annual bonus opportunity, short-term incentives, and long-term incentives. In addition, Samba provides health insurance, wellness offerings, life and disability insurance, a retirement savings plan, paid holidays and paid time off (PTO), and other employee benefits.

Samba is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We strive to empower connection with one another, reflect the communities we serve, and tackle meaningful projects that make a real impact.

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